The 1950s

The House Un-American Activities Committee investigated Hollywood in the early 1950s. Protested by the Hollywood Ten before the committee, the hearings resulted in the blacklisting of many actors, writers and directors, including Chayefsky, Charlie Chaplin, and Dalton Trumbo, and many of these fled to Europe, especially the United Kingdom.

The Cold War era zeitgeist translated into a paranoia manifested in themes such as invading armies of evil aliens, (Invasion of the Body Snatchers, The War of the Worlds); and communist fifth columnists, (The Manchurian Candidate).

In the post-war years Hollywood also faced another threat. Living rooms were beginning to be invaded by television, and the increasing popularity of the medium meant that some movie theatres would go bankrupt and close. The demise of the "studio system" spurred the self-commentary of films like Sunset Boulevard (1950) and The Bad and the Beautiful (1952).
In 1950, the Lettrists avante-garde movement caused riots at the Cannes Film Festival, when Isidore Isou's Treatise on Slime and Eternity was screened. After their criticism of Charlie Chaplin and split with the movement, the Ultra-Lettrists continued to cause disruptions when they announced the death of cinema and showed their new hypergraphical techniques. The most notorious film is Guy Debord's Bombs in Favor of DeSade from 1952.

Distressed by the increasing number of closed theatres, studios and companies would find new and innovative ways to bring audiences back. These included attempts to literally widen their appeal with new screen formats. Cinemascope, which would remain a 20th Century Fox distinction until 1967, was announced with 1953's The Robe. VistaVision, Cinerama, boasted a "bigger is better" approach to marketing movies to a shrinking US audience. This lead to the re-emergence of the epic film to take advantage of the new big screen formats. Some of the most successful examples of these Biblical and historical spectaculars include The Ten Commandments (1956), The Vikings (1958), Ben-Hur (1959), Spartacus (1960) and El Cid (1961).

Gimmicks also proliferated to lure in audiences. The magic of 3-D film would last for only two years, 1952-1954, and helped sell House of Wax and Creature from The Black Lagoon. Producer William Castle would tout films featuring "Emergo" "Percepto", the first of a long line of gimmicks that would remain popular marketing tools for Castle and others throughout the 1960s.

Brown v. Board of Education (1954) set the stage for The Blackboard Jungle (1955), and some notable early TV productions like Paddy Chayefsky's Marty and Reginald Rose's Twelve Angry Men would be turned into critically acclaimed films.
Disney's Sleeping Beauty was released on January 29, 1959 by Buena Vista Distribution after nearly a decade in production.

Across the globe, the 1950s marked the golden era of Indian Cinema with more than 200 films being made. Indian films also gained world recognition through films like Pather Panchali (1955), from critically acclaimed Academy Award winning director Satyajit Ray. Television began competing seriously with films projected in theatres, but surprisingly it promoted moviegoing all the more instead of curtailing it.

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