Wednesday, December 06, 2006

The '80s: sequels, blockbusters and videotape

The shift that occurred in the 1980s from seeing movies in a theater to watching videos on a VCR, is a move close to the original concepts of Thomas Edison. In the early part of that decade, the movie studios tried legal action to ban home ownership of VCRs as a violation of copyright, which proved unsuccessful. That proved fortunate, however, as the sale and rental of their movies on home video became a significant source of revenue for the movie companies.

The Lucas-Spielberg combine would dominate Hollywood cinema for much of the 1980s, and lead to much imitation. Two follow-ups to Star Wars, three to Jaws, and three Indiana Jones films helped to make sequels to successful films more of an expectation than ever before. Lucas also launched THX Ltd, a division of Lucasfilm in 1982 [2], while Spielberg enjoyed one of the decade's biggest successes in E.T. the same year. American independent cinema struggled more during the decade, although Martin Scorsese's Raging Bull (1980), After Hours (1985), and The King of Comedy (1983) helped to establish him as one of the most critically acclaimed American film makers of the era.

British cinema was given a boost during the early 1980s by the arrival of David Puttnam's company Goldcrest Films. The films Chariots of Fire, Gandhi, The Killing Fields and A Room with a View appealed to a middlebrow audience which was increasingly being ignored by the major Hollywood studios.

While the 1970s had helped to define the modern blockbuster motion picture, the way Hollywood released its films would now change. Films, for the most part, would premiere in a wider number of theatres, although, to this day, some movies still premiere using the route of the limited/roadshow release system. Against some expectations, the rise of the multiplex cinema did not allow less mainstream films to be shown, but simply allowed the major blockbusters to be given an even greater number of screenings. However, films that had been overlooked in cinemas were increasingly being given a second chance on home video and later DVD.

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