Machinima and The Long Tail

One major new development in the early 21st century is the development of systems that make it much easier for regular people to write, shoot, edit and distribute their own movies without the large aparatus of the film industry. This phenomenon and its repercussions are outlined in Chris Anderson's theory, The Long Tail. One of the new systems for this kind of filmmaking is a new process called machinima, which is best exemplified by the comedy series Red vs. Blue and the action/drama series The Codex.