Thursday, January 18, 2007

The 1990s

By the 1990s, Chinese animation faced major decline by the onset of Western and Japanese animation industry. Saint Seiya is published in China under Hainan Photography and Arts Publication (海南攝影美術出版社). Doraemon and Transformers entered the market by broadcasting on the CCTV central television channel. The commercialization and innovation of Japanese and American animation pushed the traditional Chinese animation out of the market. Complaints have been heard throughout the '90s about the problems facing Chinese animation. Therefore, the '90s is an increasing time of change. By the mid '90s, numerous artists have adopted into American and Japanese styles. In 1994, the mainland published its first bi-weekly comics magazine called King of Hua Shu (画书大王). Numerous artists started to publish their works on the magazine. Including Chen Xiang's (陳翔) Xiao Shan's Diary (小山日記), a story about a crazy scientist, bearing some resemblance to Dr.Slump. The publication of King of Hua Shu is forced to shut down by the government due to its copyright violation of using some Japanese manga in some of its pages. Nevertheless, it is a first journal and first attempt to change the direction of Chinese animation. Following King of Hua Shu, several weekly, monthly, and bi-weekly animation journal started to appear in China. Shao Nian Weekly (少年周刊) is one of the most popular. At the same time in Taiwan, new comic artists emerged including Zhu De Yong (朱德庸). He published satirical style cartoon about secular life in a humorous, self de-facing manner and won numerous awards and gained popularity. Some artists such as You Su Lan (游素蘭) from Taiwan has become one of the few foreign manga artists established in Japan.

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