Monday, January 15, 2007

The founding of ShangHai Arts and Film Production Company

After 1949, the founding of ShangHai Arts and Film Production Company (上海美術電影製片廠) sponsored by the central government helped China to enter its animation golden era during the '50s and '60s. In 1956 the company's first colored animation Why is the Crow Black-Coated (乌鸦为什么是黑的) won the first international award. Increasing Chinese style mixing with traditional Chinese opera schemes and figures helped the company to launch new animation films such as Magical Pen (神笔) and The Proud General (骄傲的将军). As a result, the animated movie Magical Pen won five series awards internationally for its unique style of representation.

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